๐—ช๐—ต๐˜† ๐—š๐—ฒ๐—ป ๐—ญ ๐—ถ๐˜€ ๐—–๐—ต๐—ผ๐—ผ๐˜€๐—ถ๐—ป๐—ด ๐—–๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—ฆ๐—ฎ๐—ณ๐—ฒ ๐—ช๐—ผ๐—ฟ๐—ธ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ๐˜€


Deepali Ingle


Organisations that employ Gen Z are better positioned for future success. Gen Zโ€™s insights and priorities can lead to innovative practices, improved workplace culture, and stronger connections with a socially conscious consumer base.

โ“ But why do companies struggle to attract and retain Gen Z?

Gen Z strongly values workplaces with clear ethical standards, including robust sexual harassment policies. Various surveys highlight that they prefer companies that prioritise safety, inclusivity, and respect in the workplace.

According to a recent report by the World Economic Forum, 87% ๐จ๐Ÿ ๐†๐ž๐ง ๐™ ๐ฃ๐จ๐› ๐ฌ๐ž๐ž๐ค๐ž๐ซ๐ฌ say a companyโ€™s stance on workplace safety and harassment policies directly influences their decision to apply.

- ๐Ÿ” ๐„๐ญ๐ก๐ข๐œ๐š๐ฅ ๐€๐ฅ๐ข๐ ๐ง๐ฆ๐ž๐ง๐ญ: Gen Z often rejects job offers if companies lack strong values, such as diversity, equity, and anti-harassment measures (Deloitte).

- ๐Ÿ›ก๏ธ ๐Œ๐ž๐ง๐ญ๐š๐ฅ ๐š๐ง๐ ๐๐ก๐ฒ๐ฌ๐ข๐œ๐š๐ฅ ๐’๐š๐Ÿ๐ž๐ญ๐ฒ: They emphasise mental health support and expect protection from toxic work environments like bullying or discrimination (McKinsey).

- ๐ŸŒ ๐ƒ๐ข๐ฏ๐ž๐ซ๐ฌ๐ข๐ญ๐ฒ ๐š๐ง๐ ๐–๐ž๐ฅ๐ฅ-๐›๐ž๐ข๐ง๐ : Gen Z prioritises workplaces committed to diversity, safety, and transparency, especially regarding policies on sexual harassment (EY US Generation Survey).

By promoting safe workplaces, adhering to PoSH regulations, and fostering a culture of respect, companies not only attract Gen Z talent but also build stronger, more inclusive teams. ๐ŸŒŸ

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